About Us

Yes, we are a business. But first and foremost, we are a family. We are so thankful Yeah Baby Goods gives us the opportunity to spend more time together and connect with other families!

How It Started

Our firstborn hated every highchair he ever met, until the day he sat in the IKEA Antilop. As parents, we loved the clean design (but mostly the $20 price tag!). After using it for a few years, we discovered a few flaws. As our second son was starting solids, we began making accessories to solve those issues. We hoped we'd reach a tiny percentage of IKEA highchair owners. It never occurred to us that someday people would buy the IKEA highchair just to get our accessories! We feel incredibly blessed and humbled!

Style, Function and Safety

When we first started Yeah Baby Goods, our goal was two-fold: Make the IKEA highchair cuter and clean-up easier. As we dove into the world of highchairs, our intentions expanded. Highchair makeovers are fun, but safety is most important. We worked with feeding experts and occupational therapists to design products that also assist in proper eating positioning. We continually seek expert advice on best feeding practices and do our best to help educate other parents.

Thank You

From the bottom of our hearts, thank you to everyone who buys from us, follows us, tags us and shares about us! Working side-by-side at home with our children is a dream God put in our hearts years ago, and He is using YOU ALL as the vessels to make that dream come true. Every sale is a celebration for us and we are so incredibly thankful!

Our Family Team

Katie

Constantly throwing out ideas and asking Brent if we can make them happen. Favorite roles include content creation, packaging design, and connecting with other parents on YBG's social media.

Brent

The true mastermind behind our business! Brent works with YBG suppliers, manages inventory and handles anything that has to do with numbers...all while homeschooling our four kids!

Gio

The boy who sold us on the IKEA highchair all those years ago is now 12! Loves board games and gymnastics. Gio's an amazing big brother and dreams of taking over YBG someday!

Decker

Our first product tester stayed in the highchair until he was 2.5 years old (when little sis bumped him out!). Decker is now a delightful 10-year-old who loves reading and keeps us laughing with his quick wit.

Pfeiffer

The sweetest 8-year-old you'll ever meet! When she was a baby, FiFi tried every footrest prototype until we nailed our innovative design. She brings so much beauty and joy to our home!

Covey

As a toddler, Coco played a huge part in our dinnerware, bib and utensils development. It's hard to believe she's already 4! Covey enjoys baby dolls, doing people's hair and telling Alexa what songs to play.

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